We Make Fashion Clearer
About Us
KYND was created to help people shop more consciously. Our Chrome extension shows the fibre composition of clothing directly on product pages, empowering you to make informed choices without slowing down your shopping experience.
Why We Started
Finding out what clothes are made from shouldn’t be difficult. We noticed that digging through product pages to check fibre composition was time-consuming and confusing — especially when you want natural or sustainable fibres. KYND was created to simplify this process, giving shoppers clear insights at a glance.
What We Aim To Do
Our goal is to make natural fibre shopping effortless. KYND helps people make informed choices by providing clear, colour-coded fibre scores while they shop online. We want to empower every shopper to understand the materials behind their clothes, without slowing down the experience.
Our Values
Transparency
We provide clear, honest information about the materials in your clothing.
Trust
KYND is designed to empower your choices without judgment or hidden agendas.
Discovery
Explore the materials behind your clothes and learn as you shop.
Conscious Choice
Helping you make mindful decisions that benefit you and the planet.
Why We're Called KYND
KYND reflects our belief that choosing natural fibres can be an act of kindness — kind to your skin, kind to yourself, and kind to the environment.