The Natural Fibre Score
A simple way to understand what your clothes are made from
The Natural Fibre Score turns complex material information into a clear, colour-coded score. It helps you quickly understand whether a garment is mostly natural, mixed, or synthetic — so you can make more informed choices while shopping online.
What Is The Natural Fibre Score?
The Natural Fibre Score reflects the fibre composition of a garment, based on the materials listed on the product page. It provides a clear, high-level view of what an item is made from, highlighting the proportion of natural fibres without needing to dig through fine print or fabric labels.
Why Fibre Choice Matters
For Your Skin
Natural fibres are typically more breathable and less likely to trap heat and moisture. That can mean greater comfort and fewer irritation risks compared to fully synthetic fabrics.
For Your Wardrobe
Choosing natural fibres can mean clothes that feel better to wear, age more gracefully, and support buying fewer, better pieces — an investment in comfort, longevity, and yourself.
For The Environment
Most synthetic fibres are plastic-based and can shed microfibres when washed. Natural fibres, while not impact-free, tend to biodegrade more easily at end of life.
How The Natural Fibre Score Works
KYND analyses the fibre composition listed by the retailer to produce an overall score that reflects how close a garments fibres are to their original natural form.
It looks at the balance of:
Natural fibres (like cotton, wool, linen)
Regenerated fibres (like viscose, modal, lyocell)
Synthetic fibres (like polyester, nylon, acrylic)
Higher scores indicate a greater share of fibres closer to their original natural form.
The score looks at fibre content only. It does not currently factor in dyeing processes, chemical treatments, or manufacturing conditions.
How To Use The Score
The Natural Fibre Score uses a colour-coded scale to reflect the balance of fibres in a garment. Its not about perfection — it’s about awareness.
Use it to:
Compare similar items
Understand trade-offs in blends
Make choices that align with your values and preferences
The score focuses purely on materials, not moral judgement.
It doesn’t assess garment quality, durability, or price
It doesn’t evaluate brand ethics or supply chains
It doesn’t claim that one fibre choice is “perfect”
A lower score doesn’t mean “bad” — it simply means the garment relies more heavily on synthetics.
How The Score Is Calculated
To calculate the Natural Fibre Score:
Fibres are grouped into categories (natural, regenerated, synthetic)
Each category contributes differently to the final score
The overall result reflects the proportion of each fibre type in the garment
If you’d like to explore the full scoring approach, including fibre groupings and weightings, you can read our detailed methodology here.
Discover Natural Fibres
Why We Built KYND?
Fibre information already exists — it’s just buried in product descriptions.
KYND brings it forward, translates it into something understandable, and lets you decide what matters to you.
Kind to your skin. Kind to your wardrobe. Kind to the environment.
See The Natural Fibre Score In Action
Use the index directly on product pages as you browse your favourite fashion websites.